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The liberalization of the Indian economy has resulted in a permeation of various foreign brands that have made their way into the country. Getting a call from a newly discovered journalist friend, I was brimming with excitement while contemplating my attendance at a product launch in Bangalore. As the event did not call for formal dress, I wore presentable attire with sandals and made my way near MG road where I was to meet him.

A short drive later at the old airport road we arrived at the venue that was secluded from the main street by a long stretch of road with signs every 100 meters, placed to announce that the destination was not far. Upon arrival to a large hotel the my door was suddenly opened by a large man with feudal regalia and a handlebar moustache reminiscent of Veerappan. His style was of an attendant from the halcyon days of the British Raj complete with salute. He was the manager for the cars and valets and welcomed us in. Named the Royal Orchid, the hotel was a representation of the post 1991 boom in India.

After finding our way, the first realization was that we were clearly under dressed in this formal attire and cocktail party setting. The product launch was for BBQ grills into India from the US. We were both introduced to the architect of the program who was very excited about this launch and talked with great anticipation for the product. His was the excitement often seen in late night TV infomercials selling a 'revolutionary item', with saccharine vim attempting to convince the insomniac viewer. We understood the concept and to keep our host happy I asked some questions and seemed quite interested (my friend later called it masterful method acting).

The event complete with American style BBQ chicken and lamb, had blues music for the sophisticated crowd. At best it was a ‘Page 3’ party with businessmen and well known personalities from the city. Coming from a social work background our interactions were limited and my friend and I had a good laugh looking at the self proclaimed importance of the event. At best it was a media event for a few people who may wish to emulate the BBQ culture of the US in their backyard. It is hard to say if it will succeed in India or not, but one thing was for sure, the vegetarian options at the party were quite good. As the story was covered we both bid adieu to the event and music and found ourselves sitting outside a small tea stall by the road talking with some friends. The interactions here seemed to be more fruitful as it reflected the reality of the city.